Updated Aug 19th, 2019
Is Brand Management a good Career option?

Career in Brand Management

A Career in Brand Management has always intrigued me. For me understanding Why I want to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. My research about a Career in Brand Management became a lot more meaningful when I found: https://www.lifepage.in/career/20180704-0002/Arts/Advertising/Career-in-Brand-Management/english 

Nikita Sobolev's overview!
With 5 years of professional experience, Nikita Sobolev understands Brand Management. Nikita Sobolev has worked in Brand Management as Brand Manager in Zenden. In Nikita Sobolev's own words, this is how Nikita Sobolev got into Brand Management: "I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia." 

Career Video on Brand Management
In a video, Nikita Sobolev has talked about various aspects of a Career in Brand Management. Nikita Sobolev started by explaining Brand Management as: "Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain." I watched the full video and I absolutely loved it.

I found the video unique because it talked about Education in terms of things which can be learnt from books, to excel at a Career in Brand Management and not as a list of Qualifications, which one needs to get into Brand Management. Nikita Sobolev touches upon these in the Education section of the Video:
International Economics
Sales Techniques
Customer Behavior
Visual Merchandising
Product Lifecycle
Basic Computer Knowledge
Skills are the most important factor determining success in a particular Career.
Nikita Sobolev then explains why these Skills are essential for a Career in Brand Management:
Communication Skills
Analytical Skills
Writing Skills
Budgeting Skills
Project Management
Leadership Skills
Problem Solving
Positives of any Career motivate one to work hard for the same.
Nikita Sobolev believes that the following are some of the Positives of a Career in Brand Management:
Self Fulfillment
International Exposure
Diverse Cultural Experiences
Fast-paced job
Fashion-forward Industry
After a discussion on Positives, Challenges complete the caricature of a Career.
And, Nikita Sobolev believes that one needs to prepare for following Challenges of a Career in Brand Management:
Meeting Deadlines
Force Majeure Circumstances

In the final section of the video Nikita Sobolev talks about How a day goes in a Career in Brand Management. This video is by far the best video on a Career in Brand Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20180704-0002
Career Counseling 2.0
This video on a Career in Brand Management was an eye opener and it got me very interested to learn more about the LifePage platform. LifePage has made a science of Career Counseling. Its awareness focussed approach is much more practical and action-oriented rather than absolutely any other Career platform. I suggest you learn more about them on: https://www.lifepage.in 

Similar Career Talks on LifePage
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